Moor Insights & Strategy, like all research and tech industry analyst firms, provides or has provided paid services to technology companies. Note: Moor Insights & Strategy co-op Jacob Freyman contributed to this article. I believe it has a unique platform to give fans the exhilarating interactions they desire and the RBR team the technology it needs to win races. I believe its ability to scale and adapt to the changes quickly is exactly what is needed in a Formula 1 racing environment. I am excited to see this partnership between RBR and Zoom grow. Oracle provides data analytics to the RBR Team, and this partnership between Zoom and RBR could be the fruit of that deepening relationship between Oracle and RBR. Zoom uses Oracle as one of its largest cloud infrastructure providers. I don’t think this partnership is very surprising to me. We should be seeing some of these live at this weekend’s Formula 1 Heineken Dutch Grand Prix in Zandvoort, Netherlands. It is not about making the same content that comes from F1.com but unique hybrid experiences and events from wherever in the world for partners and fans.Īs a part of the partnership, Zoom branding will be displayed on both RB18 cars, drivers, and team race shirts, in the pit, garage, and online. I am interested to see the difference in content and availability of RBR F1 content that come through these RBR Zoom Events. The RBR Zoom Events will be specific to RBR content and will not relate to what is on F1.com. I believe it will depend on location and convenience. I was told from the interview that live events will vary for partners and fans. I also asked the question of when the events will be live and how the video will differ from what’s on F1.com.
I imagine as fans join the RBR events, it would be even more exhilarating watching the RBR Team communicate over a video call.
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Hearing the communication between the driver and the RBR team can be exhilarating when watching live. I am interested to see how RBR integrates these events into its existing Red Bull Racing Paddock app. Fans and partners will be able to join RBR events through Zoom Events and engage in hybrid experiences. RBR will also be using Zoom Events for the RBR team to communicate with its fans.
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